The Project: idea > execution > promotion
Many good ideas often remain such... still on paper or in the thoughts of some shrewd and visionary person. What matters, however, is to realize them, possibly soon and certainly very well, and our role is to coordinate and facilitate these processes on the basis of almost fifty years of experience in the field.
From the initial idea to the finished product, the Ted & Zoe
interactive pillowcases are a project entirely coordinated and developed by the young, specialized and enthusiastic Calmonte Textile Solutions team.
In less than six months we went from the idea to the finished product, through the realization of the brand and characters with the support of specialists in the world of children, the choice and creation of scenarios, the parallel development of the application for iOS and Android platforms, animations, sounds and voices. And of course the definition of the correct fabric and printing for the product, the selection of a serious textile industry to which assign the production, the development of the product packaging and the display with which it is delivered to retailers. And finally, the publication of applications in Apple (App Store) and Google (Google Play) stores, photo and video shooting for promotion and the creation of support pages on the official website of the new brand, in coordination with the activity in social networks.