2023

10
10

Out with your thoughts, room for imagination!

Out with your thoughts, room for imagination!

The market is constantly on the move, which often requires 'on the run' changes that can complicate production processes. The fact that our team specialises in handling such complexities with agility ensures that the client can calmly devote himself to taking care of his projects and the ideas behind them.


A client arrives at our office and brings a suitcase with him.
He opens it and pours its contents onto our desk. Now, there are hundreds of small pieces of a jigsaw puzzle on the table, which it is our job to sort and fit together so that in a short time an orderly and harmonious picture takes shape. This little metaphor can sum up with enough clarity the essence of our work and what, most of the time, customers expect from us. Indeed, there is a natural law from which even the market cannot escape: everything is in motion, nothing ever remains the same. The fact is that when this great truth is applied to the commercial world, the need is to cope with a series of dynamics on which putting things in order is not always a matter of course.

Let's think about the industrialisation process, which is essentially based on three important factors: transforming an idea into a product up to set quality standards, identifying the right manufacturer and carefully monitoring its work. Due to the above-mentioned law, it often happens that changes have to be made during this phase, even minimal ones, which, however, if not managed properly, produce the classic 'domino effect' that can substantially affect the final result. If, for example, a new regulation comes into force and there is a need to add a label that complies with its indications, a timely and precise intervention is required to achieve the result without changing the delivery time or the quality of the product. In cases such as these, we feel we can make an important contribution primarily through our ability to communicate promptly and clearly with the manufacturer.


The question that might arise here is: 'What is so difficult about communicating a change to a manufacturer? Couldn't the brand itself do it?" In truth, this is a case with 'side effects' that should by no means be taken for granted. First of all, because a sudden change in the production phase must be managed by being aware of all the possible complexities that can be generated in the delivery phase - for instance, the ease with which speed can turn into misunderstanding - and learning how to prevent them through a synergetic overview. Secondly, it is important to remember that some of the best home textile manufacturers are literally tens of thousands of kilometres away. As is well known, it is not obvious to communicate clearly and quickly with companies located in Pakistan or India, and it is necessary to work with figures who have a relationship of trust with them, as well as an in-depth knowledge of their internal dynamics. Calmonte, with its more than 50 years of experience in the market and thanks to a well-established relationship with a network of collaborators located all over the globe, is able to efficiently handle these, and many other similar situations. 

It is easy to understand, therefore, how our intervention as interlocutors and problem solvers can unburden customers of a series of responsibilities and worries that they would surely do without, ensuring that they can invest more time and energy in what is the real focus of their business: the development of new ideas aimed at positively nurturing the quality of their products and the image of the brand they represent. 

So, when the time comes, it will be nice to admire together that new puzzle hanging on the wall. Perhaps surrounded by a frame that fully enhances its content.